This is based in the US, and aims to promote spending your money in local, independent restaurants, bistros, retail stores etc. Of the money that is spent in independent stores, 68% comes back into the local area, where only 43% comes back when spent in larger, corporate stores.
I imagine the stats will be slightly different in the UK? But still, it's something for us all to consider, keep our local communities afloat. The produce at local business is of much higher quality too, and often a little more expensive, but these people have put elbow grease into their work, be it farming, dressmaking, or cooking up a good meal! So a little more appreciation and support for the hard working local business' please.
At least buy your bread from the local bakery, you know it's so much better.